LO1

Soundtrack for the Moving Image

Instrumention

In music, instrumentation refers to the particular combination of musical instruments employed in a composition, and to the properties of those instruments individually.

Tempo

In musical terminology, tempo (Italian for time) is the speed or pace of a given piece. Tempo is a crucial element of any musical composition, as it can affect the mood and difficulty of a piece.

Dynamics

In music, dynamics normally refers to the volume of a sound or note, but can also refer to every aspect of the execution of a given piece, either stylistic or velocity.

Rhythm

Rhythm may be generally defined as a "movement marked by the regulated succession of strong and weak elements, or of opposite or different conditions."

Melody

A melody is a combination of pitch and rhythm.

Texture

In music, texture is the way the melodic, rhythmic, and harmonic materials are combined in a composition, thus determining the overall quality of sound of a piece.

Harmoney/Key

In music, harmony is the use of simultaneous pitches (tones, notes), or chords.

Structure

The structures or musical forms of songs in popular music are typically sectional, repeating forms, such as strophic form. Other common forms include thirty-two-bar form, verse-chorus form, and the twelve bar blues.

Role of music

Illustrative music

Evocative music

Sense of time or place. make you feel a certain emotion at a certain time.

Pastiche music

copying a style of music.

Dramatic use to enhance

Repeating motifs, Jaws for example

Comic music

fast past, fits the mood, for example chase scenes in tom and jerry

music to enhance emotional impact

sad moment, extremely powerfull music

The use of leitmotifs

Diegetic muisc

Music that the audience and actors can hear.

Soundtrack from a moving image analysis

1) The Simpsons

007 analysis.

LO2

My brief:

For this task my brief was to be able to produce a soundtrack that included SFX and voiceovers to a moving image. The chosen advert was decided by our teacher. We had a few lessons preparing and brain storming our ideas and what we wanted to record using what software and equipment. My peers and I knew that before we did anything we would each have to learn how to use the software properly I decided to put together a 'step to' guide to help if i ever forgot later on in the production. 

Here is my 'how to' guide for Cubase and a H2 Zoom

SET UPS

Zoom Set Up

1. Start with the zoom, before anything else (configure to an output/input device)2. Press Menu. Using the fast forward key, move through the options until you get to usb mode.3. Press the centre red record button, press fast forward key again to select audio IF then press red record button again.4.Press the fast forward key to select the connect option.

(connection must be made round the BACK of the computer, at the BOTTOM usb socket)

Cubase Set Up

When quebase opens...

1.Devices – Device set-up

2.Set video player to QuickTime

3.Set vst audio bay to zoom

4.All audio input and output goes through the zoom

5.Headphones in the zoom to hear your recording.

(If you do not have a usb cable; set vst devices in the audio bay to m-audio. Connect the zoom to the external sound card (round the back!) connect the 3.5 mil jack to the phones line out in the zoom)

If the zoom does not have any batteries then you may connect the zoom via usb or the supplied power supply.

Here is the original advertisement for Swiftcover

Original video 

Script 

TIME	CHARACTER	SCRIPT
0.00 – 0.03	IGGY	So little guy you ready for our big road trip
0.04 – 0.05	IGGY POP	Chyeeaah
0.06 – 0.09	IGGY POP	And I got me some new wheels.. Yeahh
0.09 – 0.12	IGGY	With swiftcover.com we’ll give you a car insurance quote in just 60 seconds
0.13 – 0.14	IGGY POP	Wohoo
0.14 – 0.18	IGGY	And it’s totally online so you can print them when you need em’
0.18 – 0.20	IGGY POP	Ahh I can’t reach
0.22 – 0.24	IGGY	I see you’ve got some rockin’ new drivin’ shoes
0.24 – 0.25	IGGY POP	Rock n’ roll man
0.27	BOTH	Let’s do this
0.28	IGGY	Get a life
0.29	IGGY POP	Get swift covered

After writing out the script I realised I needed to know in advance who I was going to record as I couldn't use two people as their voices would sound completely different and that would mean a lot of editing would have to done which I wouldn't have enough time to do. My peers and got together and each agreed on helping each other out with the recordings. We went to the college studio and used a H2 zoom for the outdoor SFX recordings and used a dynamic mic for the voice overs as the quality was much better.




Here are my recordings 






The process involved 


For these recordings I used a zoom which at first I found confusing but as I had used it before this exercise I had the experiance needed to create an advert soundtrack to prefessional standard. We recorded in a studio as we couldn't have any background noise that may interfere with the recording. This meant again that the work was to prefessional standard. The editing didn't take much work as we had recorded in a studio so there wasn't any interference to get rid of. I changed the pitch a lot as I wanteded to get the voise actors as similar to iggy pop as possible.


Screen shots of my production 

Here is the link to my final swift cover advert. I could not embed the video due to server error, so the link is below. 


http://www.youtube.com/watch?feature=player_embedded&v=87j6GjRr1OU



Different types of sound being used throughout the advert;


- Voice over
Voice overs are used so the audience can hear them more clearly, 

-  Diegetic and non diegetic sound
Both diegetic and non diegetic sound are used throughout this advert. I could hear several real life sounds like cars driving past, tapping of the hitting the ground etc. 

- Narration
No official narration is told however the main character does talk in second person which is unusual for a TV advert. 

- Sound effects
Sound effects are used frequently throughout the sequence, from listening to the original video I can hear several popping noise, car speeding, and ignition starting. 

- Music 
You can tell it is upbeat and as the character starts to speak the background music fades out and gradually gets quieter


Evaluation 

Throughout the duration of this project I believe my end product turned out a success. Admittedly I did find this task extremely challenging as there was a lot of new things I had to learn in a short amount of time. I now feel comfortable and confident to work with Cubase again in further units. In this process I had to produce my own diegetic and  non diegetic sound, voice overs, my own SFX. This I did not have a problem with, I struggled with lip syncing it to the video. I tried this several times and could not get it spot on. I found this moment stressful and irritating, I couldn't understand why I could not get it right. I looked over my pre production and realised my script and timecode could be completely wrong, in which it was. I spent about an hour and half working on my script again because it was so important the voice overs were on point, I wanted it to be near professional standards. When I had finally done this I then started to record. I recorded four of my friends and gave them several lines to say, which they all said in strange accents. I uploaded the recordings and imported them into cubase and lip synced them. After that had been done I started to think about what sound effects I could use and if I wanted to create them myself using a keyboard that connects directly through to Cubase. I used a lot of SFX from youtube and copyright free sites which I again imported into cubase and trimmed them down and placed them in the appropriate places. When the sound effects were done I noticed the speech was a little low and wasn't clear so I altered the volume and speech, it now sounds very high pitched. I have learnt a lot of new skills working to this particular brief, I have learnt how to use and cope with challenging professional softwares, time management and how to work independently. 

LO3

Brief 
 Part of this project is to be able to take on and produce an advisement it is also to be able to take criticism, instructions and direct well. I will be working with my class mate Elliot who will be making the music for my advert. I can tell him everything I would like my advert to include (realistically). I will then be making the music fr Elliot's advert also. These are a few examples of what I would like my advertisement to sound like, this will give Elliot a much clearer view and should hopefully make it easier for him. would like my advertisment to be heavily inspired by the following ideas that came to mind;

Roughly I would like my soundtrack for my advert to sound very summery and old fashioned. I purposely wanted and old fashioned soundtrack purely because my advert footage is of young girls. Having an older song with attract an older auidence fan base.


My brief 

Elliot, my advertisement is an indie beauty product. It is upbeat and I would really like the soundtrack to be catchy. Any sound effects that suit my advert best would be great. If possible I would love my advert to sound as much as it can like 'The Cardigans'.


Elliot's brief 

Hey, my advert is very short and snappy I need a soundtrack that is fun and entertaining for the audience. The shots in my advert are very short so I would really like my soundtrack to be in time with it. SFX are a positive as long as they are appropriate. Below are a few examples of soundtracks I would like mine to sound like. Use this as inspiration. 



My (soundtrack)  research I gave Elliot 





I like this song not because of it's popularity but it's also got that 'dance' feel to it.
It's quite a happy song and it's catchy. I personally don't think that it matters if the song has no relevance to the footage being played at the same time, as long as the footage interesting and eye catching, although this is a very popular song and a lot of people may recognize this from other media fields such as the new 'Inbetweeners' film. I don't think I would want the audience to compare my advert with the film 'inbetweeners'.




I came across this 1950's cosmetics commmerical whilst doing some reseach online. I liked this advert in particular as the music at the beginning music sounds nothing like the music most women listen to today. By adding the beginning music bit to my advert it would bring back originality and would most definitely stand out from it's competitiors.



This is an extremely well known song. It is used in a lot of advertisement fields along with films. However this is a cover remix therefore it is different in some way! I prefer this to the original and I think it'll bring that edge to my advert instead of following the crowd of mainstream music. After a long hard think, I realized that this is nothing how I would like my advert to sound. I noticed this when I looked back at my storyboard and pictured it in my head. The songs are too comparable and wouldn't necessarily fit to how I imagined it. Not only am I changing the sound of my advert but also the narrative. Therefore I will need to re do the pre production and planning. I've cut down the song.



After all my research on trying to find different songs to influence Elliot, I finally came to the conclusion that I would like my soundtrack to sound extremely close if not exactly to the song 'carnival' by 'the cardigans'.





Elliot's soundtrack research 



For my advert I am looking for happy summery music which will fit the theme of my advert and also the colours. Examples of what i am looking for would be a song called Draper - Painting the sky, liquid drum and bass like Tomek N - October and Ellie Gouldings - Starry eyed (jakob wob remix) which can all be found below. These three songs are all very different, i wouldn't be looking to combine all the genres into one, it would be up to you which sort of track you would choose.
With Daft Punks - Technologic the style of the music is really cool but it isn't what i'm looking for, it is more about the beat. How i can have the tshirts changing with the music





From this soundtrack I can tell Elliot wants it to be as fun and as summery as possible. This is something I will need to look into more depth at.



In this soundtrack I have noticed a lot of tracks have been placed on top of each other to create a fade effect. On Cubase I will be able to pan and use fades for Elliot's soundtrack. 




This song is extremely popular and is known for it's great beat and energy that makes you want to dance. Although Elliot does not want me to make his soundtrack sound like this I presume his video will just be as faced paced as this one. 


My storyboard and script 

Script from AnnieRose95


Elliot's script

Camera: Fades from white to the sun, light comes through as a lens flare then camera pans down.

Music: Music also fades in at this point.

Camera: subject is standing there as the camera tracks down

Camera: Top will change every few seconds, going through t-shirts pillow case and a onesie.

Music: The beat of the music will go in time of the switching of the clothing

Camera: The angle of the shot throughout is near enough the same.

Camera: As the final clip, the subject will throw the 'drop dead' wristband at the lens and it fades out.

Music: Fades out with camera.

LO4

Screen shots I took during the production of Elliot's soundtrack 

Here is my soundtrack for Elliot's advert





Here is my advert with Elliot's music

Feedback: 

Annie, I love what you have done to my advert. The music works great and is very entertaining and up beat which is want I want! Great use of different instruments as well. 

Elliot's evaluation 

I

Evaluation from elliotnjones

Elliot's soundtrack